BaekYa with Moritz Waldemeyer, Times Square, Seoul

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 Installation View

Baekya (White Night) 2012 with Moritz Waldemeyer 

You may not have heard of Mortiz Waldemeyer..but he is the inventor all the world’s top designers want to work with.”
-BBC Culture Show

The Times Square and Iskai Contemporary Art are proud to announce its inaugural exhibition “Times Square Baekya 2012 with Moritz Waldemeyer”. This exhibition will be held at the Times Square’s main Atrium, from 9 December 2011 to 29 January 2012.

It is the first showcase of Moritz Waldemeyer’s work in Korea with newly commissioned site-specific work produced in 2011. Times Square is the biggest shopping space in Korea that serves as a one-stop hybrid cultural hub for shopping, cultural activities, education, entertainment and business. Boasting an area of 300,000m2, it is a style landmark that presents the cultural and shopping trends of Korea that brings nature and the city together for a unique and pleasant experience.

Moritz Waldemeyer is the most innovative and exciting designer of his generation – one of the creative industry’s best kept secrets.  He has collaborated with many of the world’s top architects and fashion designers including Ron Arad, Zaha Hadid and Hussein Chalayan. His career has also seen him work with a wide range of musical artists including U2, Take That, Rihanna and Kylie Minogue to name but a few.

Having worked as a research scientist at Phillips, Waldemeyer began his career in design- engineering with projects such as Hussein Chalayan’s transforming dresses (s/s 2007 One Hundred and Eleven) and Zaha Hadid’sZ Island kitchen (2006). He has also worked with Phillippe Starck and major companies including Mercedes- Benz, Audi and Swarovski.

Waldemeyer’s work will be hosted at the main atrium, where the branches of Times Square converge. The work, inspired by “Winter”, projects Moritz’s own footage – based on videos clips that he filmed around London – on to a snowflake construct. Through a special filter Waldemeyer designed, London’s urban scenes are turned into star shaped ornaments with a distinct, festive winter aesthetic – much like a festive video postcard from London to Seoul.

The exhibition, curated by ISKAI Contemporary Art’s director Stephanie Seungmin Kim, hopes to actively engage the Times Square’s audience and visitors. Thus, the projection changes according to the audience and one can even send text messages which will be incorporated to the projection. The work re-imagines the concept of the public and public community area, merging cutting-edge technology and creativity with energy,

The exhibition “Times Square Baekya 2012 with Moritz Waldemeyer” is the first art project at the Times Square since their permanent art works with Doho Seo, Leebul, Sookyung Yee in 2009. This art project is the result of efforts by the Times Square to serve as a bridge between Korea’ contemporary art scene and cutting-edge and talented international designers and artists. Through this exhibition, Times Square hopes to create opportunities for customers to engage in aesthetic experiences in everyday life.

- Hosted by : Kyungbang Co., Ltd  (C.E.O; Tom Kim) Times Square
- Organized by : ISKAI Contemporary Art (Director: Stephanie Seungmin Kim) UK Ltd. Company

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 Opening view at the Times Square, Seoul